Senior Amazon expertise, founder-led
XODUS diagnoses growth leakage across your offer, PDP, SEO, PPC, reviews and signals, then rebuilds what Amazon is already judging.
Built for operators, not generic ecommerce
Amazon rewards precision. We diagnose the six pressure points that decide whether your brand compounds growth or leaks it. Each one is a lever we pull with forensic discipline.
Market signal
We read what Amazon already knows about your category, competitors and demand patterns.
Offer clarity
We pressure-test your price, promise and positioning against the market reality.
PDP conversion
We rebuild detail pages with SEO architecture and creative that closes the sale.
PPC readiness
We audit your ad structure for wasted spend and untapped demand before a single dollar burns.
Review friction
We identify the rating gaps and sentiment patterns that silently throttle conversion.
Signal-led scale
We double down on what the data proves and cut what it doesn't with cold precision.
The market does not reward effort. It rewards alignment.
Traffic, creative, price, promise, reviews and customer expectation either compound together or decay separately. XODUS finds the breakpoints before spend makes them more expensive.
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How we work differently
We follow a disciplined five-step operating system. It turns Amazon complexity into a clear, repeatable growth engine.
X-Ray the Market
We start by diagnosing your category, competitors and the signals Amazon is already reading. No guesswork, just a hard look at where you stand.
Optimize the Offer
We pressure-test your product, pricing and value proposition against the market. A weak offer breaks even the best advertising.
Design the Detail Page
We rebuild your listings with SEO architecture, conversion-focused copy and creative direction that closes the sale. The detail page is your hardest-working asset.
Unlock Demand
We deploy precision PPC and targeted promotional strategies to pull qualified traffic. Every dollar spent is tracked against contribution margin.
Scale by Signal
We read the data, cut what doesn't work and double down on what does. Growth is governed by a weekly rhythm of reporting and ruthless prioritisation.
Founder judgement on every move
We combine hands-on operator experience with a disciplined, data-driven process. The result is an Amazon growth system built on leverage, not guesswork.
What we stand for
Four principles that shape every decision we make.
Data-Driven Decisions
We use data and AI-assisted analysis to cut through noise. Guesswork doesn't scale. Disciplined prioritisation does.
Focus on High-Impact Actions
We focus on moves that move the business. Small optimisations matter less than the decisions that unlock real growth.
Clear Ownership and Reporting
No vague promises. Weekly dashboards, transparent KPIs and honest conversations about what's working and what needs to change.
Profitable Growth Matters Most
We measure success by growth that sticks and margins that improve. Revenue without profitability is a trap.
Built around operating standards, not opinions
We run on a single connected system. Five pillars guide every decision, and a 30-day sprint rhythm turns strategy into disciplined execution.
FAQ
Questions about our case studies and approach
Most of our case studies are anonymised at the client's request. We can discuss specific results, metrics and strategies in detail, but we respect confidentiality agreements. During a strategy call, we can share more context about the types of brands we work with and the scale of their operations.
Results vary by starting point, category and execution pace. We've seen ACoS improvements of 15-25 percentage points, revenue growth of 40-200% within 12-18 months, and catalogue efficiency gains of 20-35%. The common thread is disciplined prioritisation and consistent weekly optimisation. We don't promise overnight wins—we deliver sustainable growth.
New category launches require strategy-first thinking: keyword research, competitive positioning, listing architecture and creative direction before spend. We've launched multiple categories with minimal wasted ad spend by front-loading research and testing. The audit process identifies category-specific opportunities and risks.
We're Amazon-only, founder-led and limited to 20 clients. We combine strategy with hands-on execution across PPC, SEO, creative, catalogue and operations. We focus on high-leverage actions, transparent reporting and profitable growth—not volume or vanity metrics. Weekly optimisation rhythm and audit-led strategy set us apart.
We focus exclusively on Amazon. If you're multi-marketplace, we can advise on Amazon strategy and execution, but our core expertise and capacity are Amazon-specific. This depth is intentional—it's why we deliver better results.
Most clients start with an audit (2-3 weeks) followed by a 90-day roadmap and ongoing management. We recommend a minimum 6-month engagement to see meaningful results. Some clients work with us for 18+ months as they scale. Flexibility exists, but we prioritise depth over short-term projects.
We track revenue growth, ACoS, conversion rate, keyword rankings, catalogue health and operational efficiency. Weekly reporting shows progress against the 90-day roadmap. We're transparent about what's working and what needs adjustment. Success is profitable growth and faster execution—not inflated metrics.
We work with brands new to Amazon and established operators. The audit process is the same: we diagnose your starting position, identify high-leverage opportunities and build a 90-day roadmap. Early-stage brands benefit from strategy-first thinking and avoiding costly mistakes.
No. We don't guarantee results because Amazon is competitive and outcomes depend on execution, market conditions and your team's responsiveness. What we do guarantee is disciplined strategy, transparent reporting, weekly optimisation and escalation of blockers. We're accountable to process, not promises.
Our approach is data-driven and AI-assisted. We use AI tools for keyword analysis, forecasting, reporting and pattern detection—but strategy and prioritisation come from founder judgment and Amazon operator experience. AI amplifies our work; it doesn't replace it.
Still have questions?
Get in touch with our team for a confidential conversation
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